AOL buys into the age of the online desktop
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America Online has acquired a San Francisco-based Internet technology company specializing in web-based applications created in ‘dynamic’ HTML (DHTML).

iAmaze created a DHTML platform that produces web-based applications which are fast, intuitive and accessible from any Internet browser or device. DHTML is an emerging technology that enhances the interactivity, speed and functionality of web-based applications by enabling changes to be made without reloading the web page, or going back to the server. In addition, DHTML applications are designed to run on all browsers and operating systems, without downloads or plug-ins.

AOL said that iAmaze will provide web-based applications with the speed and functionality of traditional client-side desktop applications.

Barry Schuler, president of AOL Interactive Services, said: “iAmaze has an extremely talented group of engineers, who will help us extend our leadership in providing fast and easy-to-use applications across our family of brands.”

Michael Bloom, president of iAmaze, said: “With more and more functionality moving off the desktop and onto the web, we’re very excited about working with the AOL team to help people make their lives easier.”

Prior to the acquisition, iAmaze’s technology platform was used to create a number of interactive applications accessible through most web browsers, allowing access to data from any hardware platform. The flagship product allows users to create online “slideshows,” including photo albums, auction item advertisements, homepages and business presentations. The platform also allows multiple users to collaborate in real time.

Terms of the acquisition were not disclosed.



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