Applicast and Aspect offer first integrated eCRM outsourcing solution
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Applicast, the total-solution application service provider (ASP), and Aspect, the provider of customer relationship portals, are to target mid-market companies. Applicast will out-source the Aspect Customer Relationship Portal to give businesses consistent interactions with their customers.

“Until now, sophisticated tools for managing and measuring a state-of-the art multimedia contact center have been out of reach for many early-stage businesses,” said John McGrory, CEO of Applicast. “The Applicast/Aspect solution makes it easy for these businesses to benefit from Aspect’s unique blend of eCRM software, a powerful foundation from which a young company can grow as it expands and diversifies. The Aspect Customer Relationship Portal is a natural extension of Applicast’s best-of-breed front-office outsourcing solution.”

“In June, Aspect announced that we intended to work with a new breed of application service providers, eBusiness service providers that need the proven performance and scalability of the Aspect solution. Applicast has an unmatched level of experience in deploying and managing front-office solutions for customers,” said Chris Purpura, Aspect vice president of strategic marketing. “Applicast’s hands-on, full life cycle services will allow aggressive-growth companies and dot-coms that lack contact center expertise to get a state-of-the-art system that can be the foundation for success in the digital economy.”

By outsourcing Aspect with Applicast, mid-market companies can leverage a world-class, proven platform combining a multimedia contact center, Siebel eBusiness Applications, extended multimedia capabilities and an industry-leading contact center systems infrastructure. Customers can have a common interface that manages and routes incoming communication from all media types – voice, fax, e-mail and the web.

Applicast and Aspect will jointly deliver the mid-market eCRM solution, which will be sold as an integrated part of the Applicast Business Applications Network. The Aspect Portal software is integrated with Siebel eBusiness Applications, one of Applicast’s core outsourcing solutions platforms. Applicast will off support for the Aspect solution, including rapid implementation, hosted operations, support for end users and evolution of the system as a customer’s business changes with growth.

The Aspect Customer Relationship Portal is the latest addition to the Applicast Business Applications Network. It allows companies to build eCRM applications that integrate front- and back-office systems, eCommerce applications and multimedia contact centers into one centrally managed eBusiness system. It was named a Best of Show award winner at the fall 1999 and spring 2000 Communications Solutions Expos and received Product of the Year in the Multimedia Customer Contact Portal category from [email protected] Center CRM Solutions magazine.

Aspect is headquartered in San Jose, California, with offices in major cities worldwide.
Located in Menlo Park, Applicast has developed relationships with SAP, Siebel Systems, Vitria Technology, Agile Software, Aspect Communications, BMC Software and GTE Data Services, among others.

Applicast is privately funded by leading investment organizations including Trinity Ventures, Piper Jaffray, Bowman Capital Management, Crescendo Ventures, Bluewater Capital Management, Sippl Macdonald Ventures and MKS Ventures.



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