Ardexus Corporation has made available the contents of Sales Automation Done Right free of charge for download on its new corporate website.
“Providing their book free demonstrates thought leadership in the sales automation industry,” said Brian Jeffrey, president of SalesForce Training & Consulting. “Most vendors in the SFA/CRM industry are only focused on software, not the methodology behind it” he added.
Ardexus CEO Keith Thompson said: “By providing our book free of charge we seek to help educate this large market.”
Sales Automation Done Right is written for anyone who wants to learn how technology can help companies sell more. The book clears up the confusion between sales automation and customer relationship management and presents an innovative sales methodology that, for the first time, has been crafted to be understood by the computer. This methodology focuses on the sales opportunity, the sales cycle, and the essential skills that are needed to win the sale.
About Ardexus Corporation
Ardexus provides front office solutions that revolutionize the way small to mid-sized companies do business. The corporation is headquartered in Mississauga, Ontario, Canada.