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iMA, a provider of synchronized, multi-channel e-business solutions, has unveiled its new technology platform, the internet Component Architecture (iCA), which will be used as the framework for the Company's recently announced Demand Chain Management (DCM) offerings.

iCA is an object-oriented (OO) Java-centric component software architecture designed to support CRM, eCRM and CTI application development. This “true” OO component architecture offers n-tiered scalability and promotes solutions through re-useable e-business components such as what is claimed to be “a robust” open-rules engine, personalization services, interactive web development, content development, self-service, and legacy integration. Developed over the past two years, iCA purportedly supports iMA's vision of demand chain management, by "DCM enabling" all existing iMA EDGE desktop and CTI products, as well as most other industry leading solutions in the CRM and eCRM market.

"The industry cannot wait the 2-3 years that industry analysts believe it will take for a single company to deliver a complete CRM and eCRM suite of solutions," said Al Subbloie, President and CEO of iMA. "Overwhelming Web use by consumers is challenging businesses everywhere. An industry consolidator is needed to overcome the existing proprietary environment and embark on a ground-up technology rewrite to provide a consistent DCM solution across all channels in an n-tiered environment. iCA is this consolidator."

The company claims that “unprecedented increases in Web traffic is forcing companies to implement some demand processing on third-party web sites. Furthermore current architectures are unable to integrate solutions from a variety of vendors, and therefore cannot provide an "end-to-end" solution”.

iMA claim that the iCA resolves most of these industry problems. As an open architecture, iCA is claimed to support the extension of any third-party technologies quickly, while exposing all integration layers to the architecture. This ought to allow companies to use any third-party product they desire, or replace it with an internal product, without affecting the rest of the architecture. If iCA acts as a buffer for applications and the operating system, businesses should be able to migrate their solutions onto various standards, such as Sun's Java and Enterprise Java Beans (EJB) and the Common Object Request Broker Architecture (CORBA) from the Object Management Group (OMG), and Microsoft Corporation's COM/DCOM. This ought to allow companies to plan for the future without as much risk of obsolescence while speeding up the delivery timeframe of new components.

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