Asera powers BP’s ChemicalsChoice customer site
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BP’s chemicals division has signed a 24-month service agreement with Asera for an e-business solution that allows customers to place orders via the web, verify order status and obtain information on products.

The Asera-powered site, ChemicalsChoice, integrates 16 business units and provides a seamless customer portal to BP as part of its digital business initiative. The solution was activated in 90 days.

Asera targets the 85% of organisations that cannot sell their products online. Its software focuses on the sell side of the supply chain; the vendor is electronically linked to all parties involved in the supply chain including distribution channels, marketing bodies, right through to the customer.

Warren Weiss, chief executive officer of Asera, said, “BP’s customer activation demonstrates how the Asera adaptive solutions are revolutionising the way enterprise companies are doing business via the web.”

“As part of our digital business initiative we are working with leading eBusiness companies to capitalise on the latest technologies and solutions to enable us to increase efficiency and customer service. After evaluating a variety of eBusiness providers, we chose Asera’s eBusiness solution, because we felt confident that Asera could deliver the functionality and flexibility that we required,” said Robin McGill, business unit leader, BP Polyethylene.

“Asera has been a key partner in the ChemicalsChoice project, our private marketplace for chemicals customers,” said Michael Petillo, project general manager, ChemicalsChoice. “A critical objective was to make it easier for our customers to do business with us by delivering a personalised experience and relevant content, to streamlining their purchasing activities.” Asera’s platform provides the flexibility to meet these objectives while allowing us to expand and tailor our customer offerings.”

“BP is the first supplier to come up with a program like ChemicalsChoice,” said one BP customer utilising the new site. “For us, it’s our first contact with e-commerce and we can clearly see that it will become a very important and time-saving service for us.”

BP is one of the world’s largest petroleum and petrochemical groups. Turnover in 1999 was in excess of $101 billion. The company’s main activities are exploration and production of crude oil and natural gas; refining, marketing, supply and transportation; and manufacturing and marketing of petrochemicals. In addition, the company has a growing activity in gas and power and in solar power generation.

Based in Silicon Valley, Asera also has offices in the UK and Germany.



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