In a recent survey, almost 40 percent of Asian CEOs view their company website to be “behind the pack” in communication with capital markets.
Only one out of five believed their company’s use of the Internet was best in its class. These results, drawn from PricewaterhouseCoopers’ third annual survey of Asian CEOs focusing on capital markets, are part of an overall muted and mixed response to the Internet and the role it has played in corporate development on the continent.
Compared to the great influence and growth of e-business in the West, a surprising 79 percent of the 343 respondents reported it has had a non-existent or merely moderate impact on their companies. A significant minority of CEOs surveyed (22%), identified any kind of impact on their businesses.
Asian CEO response to the impact of online trading on share prices was mixed, with 27 percent pointing out an increase in share prices as a result of online trading and 12 percent identifying a decrease. Over a quarter of the CEOs surveyed however, see online trading to be at least partly responsible for the increased volatility of their share prices. Of significance, the same number of CEOs that saw a positive impact on share prices with the onset of on-line trading (27%) credited it with increased volatility in share prices.
When asked to choose which web-based devices were used most by their companies, e-mail was cited as a most frequently used, with six percent not using Internet based tools at all in the day-to-day running of their businesses.
GLOBAL CEO SURVEY 2000 - ASIA
How electronic business affected their company last year:
2% completely reshaped; 20% significantly impacted; 46% moderately impacted; 33% not impacted at all.
Use of the Internet to communicate with capital markets around the world:
4% best in class; 37% behind the pack; 53% middle of the road.
Online investors impact on share price:
2% Significantly positive; 25% somewhat positive; 39% no impact at all; 11% somewhat negative; 1% significantly negative
Online investors impact on the volatility of share price:
3% increase significantly; 24% increase somewhat; 48% no impact at all; 5% decrease somewhat; 1% decrease significantly.
Equity analyst role as IT evolves and expands:
54% will become more important; 32% will stay the same; 12% will become less important.
Internet based tools used to communicate with investors:
48% use e-mail; 11% moderate on-line chat rooms; 5% conduct on-line proxy voting; 6% do not use Internet based tools at all.
The global CEO survey is conducted by PricewaterhouseCoopers with the full support of the World Economic Forum. The annual study is carried out among a select group of CEOs from major Asian companies in Australia, China, Hong Kong, Indonesia, Japan Korea, Malaysia, Singapore, Taiwan, Thailand and India. The purpose of the survey is to better understand how the world’s largest companies are dealing with various global business issues.
The questionnaire for the survey was developed by PricewaterhouseCoopers and conducted during 10-minute phone interviews covering approximately 30 questions. Telephone interviews were conducted from June 2000 to August 2000 in Asia. For other parts of the world, interviewing began in July 2000 and will conclude in September 2000. While all data collection is managed by PricewaterhouseCoopers, interviews are conducted by ACNielsen in Asia and by Neikki Research in Japan.
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