Auto retailers ‘rE-mind’ clients of car service
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The new eCRM solution from Reynolds & Reynolds,, sends car service reminders to customers of auto retailers across North America.
Retailers invite their service customers to register on-line to take advantage of dealership promotions, e-mail service reminders and other opportunities.
This establishes a permission-based, one-to-one relationship.

Until now, retailers have relied solely upon traditional mail-based service reminders. Reynolds’ traditional program communicates with 10 million consumers from 4,000 North American auto retailers, and generates over $41 in revenue per dollar spent on service department marketing.

“While our traditional reminders give a great return on their investment, immensely supersedes those numbers by eliminating postage costs and improving response rates,” said Mark Brown, Reynolds’ general manager of eCRM. “Dealerships that participated in the pilot experienced very impressive results.”

According to Brown, pilot dealers realized:
• response rate increases of 31%
• service repair order revenue increases of 34%
• reduction of 40% in communication costs.

“Although actual results may vary from dealer to dealer, it’s important to recognize that is successful because it combines the proven marketing power of communicating with web-savvy consumers via their preferred medium - e-mail,” said Brown.

Reynolds & Reynolds, headquartered in Dayton, Ohio, provides advanced solutions for the worldwide automotive retailing marketplace.

Reynolds & Reynolds


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