Away.com chooses Xchange Dialogue to manage opt-in email campaigns

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Away.com, the provider of adventure travel services on the web, has closed in on Xchange’s ASP email solution to implement targeted, permission-based campaigns.

“Personalized opt-in email campaigns enable us to provide our 950,000 members each day with information that helps them plan a perfect vacation,” said Chad Allen, director of interactive product development.

“After looking at the market, we chose Xchange Dialogue because we wanted a solution that could manage large, personalized campaigns while keeping up with our rapidly growing member list. Along with strong references, in Xchange Dialogue we have found a solution that can meet these requirements.”

“Away.com is redefining the way people select exotic excursions,” said Andy Frawley, CEO of Xchange “We are proud to contribute to their success by supplying the solution to build strong, interactive customer relationships over the web.”

With Dialogue users can:

* personalize emails with database-driven content and conditional content
* send emails in more than 20 languages
* have access to real-time, online reporting
* create and edit campaign content from within the application
* expand their eMarketing solution to incorporate offline channels
* choose between a stand-alone packaged application or an ASP.

Away.com brings together world travellers, experts, and tour operators to create an online community where users can search for and book trips, get advice and buy gear. The site is ranked the number one Outdoors site by PC Data Online and hosts the largest network of tour operators and trips on the web.

The company’s travel services division and call center are in Portland, Maine.

Xchange provides the only eCRM software and services solution that enables clients to customize offers based on profile information, synchronize offers across all customer channels in real-time and track the responses. More than 250 companies, including Citigroup, DaimlerChrysler, drugstore.com and Vodafone, are using Xchange solutions for one billion consumers around the globe. Xchange is based in Boston with offices in Burlington, Dallas, Denver, Seattle, Johannesburg, London, Munich, Sydney and Tokyo.

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