Firstrust Bank has chosen Banklink Series 2000 as cash management solution for the middle-market segment of its customer base.
The system allows financial institutions to build a cash management solution by choosing from 11 information reporting and transaction initiation services. The solution can be branded with the institution’s own product name and logo to establish a unique identity in the marketplace.
“After a fairly exhaustive review of cash management vendors and third-party processors, we decided Banklink had the unique combination of product, services and track record we need to grow our market share,” said Firstrust product manager Joseph Kubiak. “Customers will be particularly pleased with how easy it will be for them to initiate ACH transactions and wire transfers. For our part, it will be easy to develop automated interfaces when and where we need them.”
Now in its 66th year, Firstrust is a privately held, family-owned commercial bank with 21 community banking offices in Pennsylvania and New Jersey in the United States. The bank was established in 1977 as a full-service electronic banking company. Today, it provides product and service solutions to over 130 financial institutions worldwide to meet the needs of over 20,000 treasury management customers.
A unit of Fiserv, Banklink is a leading provider of eCash management solutions to the treasury. Fiserv is an independent, full-service provider of integrated data processing and information management systems. Headquartered in Brookfield, Wisconsin, US, the company serves more than 10,000 financial services providers worldwide.