Benetton dresses up in SAP
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The Benetton Group has rolled out SAP Apparel and Footwear across 1500 employees to provide them with end to end visibility along the company’s entire supply chain.

The applications will cover all stages of the supply chain from the design process to the store shelf, enabling staff to monitor business processes and improve consumer and retailer responsiveness by delivering new collections more frequently, more precisely, and within a shorter timeframe.

Benetton expects that the new applications will generate long term revenue benefits by by enabling the entire business to run on a single, integrated platform and providing capabilities for rapidly adjusting production operations to meet customer demands.

The SAP implementation will also support Benetton in creating new fashion trends and will be used to react more rapidly to market demands. In addition, SAP AFS will help Benetton manage its sophisticated supply chains, consisting of international raw materials suppliers and contract manufacturers.

Benetton is the fourteenth apparel industry company this year to choose SAP solutions."No other software vendor can deliver a solution that covers the entire fashion supply chain," said Terry Phipps, Benetton Group's Consulting Chief Information Officer. "With SAP's solution, we can adapt our production based on store demands."

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