Modem Media, the builder and marketer of Me-business solutions, and Bigfoot Interactive, a direct e-Marketing company, have announced a strategic alliance.
The Me-business Network will leverage Bigfoot’s email marketing services and products to combine strategic, creative, technological, and analytical expertise.
Powered by Modem Media’s CentrPort technology, the Me-business Network will provide the platform for internet marketing programs across multiple channels. CentrPort acts as the brain of the network, transforming one-way communication into dynamic interactions between clients and customers.
“For more than a decade, our vision has been to close the digital loop by providing the right message to the right person at the right time in the right place,” said Bill Zierolf, Modem Media senior vice president. “Together, we are able to offer clients an unprecedented approach to meeting and responding to the individual needs of customers.”
Jim Hoffman, CEO of Bigfoot, said: “We are delighted that Modem Media is leveraging Bigfoot Interactive’s customized email marketing services on behalf of their clients.”
Bigfoot Interactive caters to the needs of innovative marketers and today’s online consumers, and has five years expertise in building 10 million online relationships within Bigfoot.com and Neoplanet. Services and products include: campaign management and personalization applications, analytics, e-Marketing strategy, opt-in list services, and high volume email delivery.
The company was founded in 1997 and is headquartered in New York City, NY. Clients include The Wall St. Journal, Iomega and Oppenheimer Funds.
Modem Media identifies Me-business opportunities, and utilizes its strategic, conceptual, technological and marketing expertise to build, distribute and manage unique Me-business solutions for global companies and internet ventures. Headquartered in Norwalk, Connecticut, Modem Media has offices in New York City, San Francisco, Toronto, London, Paris, Munich, Tokyo, Hong Kong and São Paulo. With more than 850 professionals worldwide, the company has created internet solutions for brands such as Citibank, IBM, Intel, Delta Air Lines, E*Trade, General Electric, General Motors and JCPenney.