Bowman leads the way in Asera’s $115m funding round
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Asera has secured $115 million in its most recent round of funding. Leading the Series C investors is Bowman Capital, the firm that headed the last round.

“Bowman is pleased to make this investment in a company that has demonstrated it can create new business opportunities for Fortune 2000 companies,” said Matthew Cowan, Bowman Capital.

Other investors including Amerindo Investment Advisors, Bowman Capital, BP Amoco, Capital Research & Management Company, AC Ventures, the venture capital unit of Andersen Consulting, Eastman Chemical Company, Kleiner Perkins Caufield & Byers, KTB Network Corporation, Laurinvest, Morgan Stanley Dean Witter, Nortel Networks, SAP Ventures, Siemens AG, and TIBCO Software.

“The scale of this investment reflects the tremendous potential in the business-to-business electronic commerce market, through expanded solutions offerings for customers and extending our global reach,” said Warren Weiss, president of Asera. “This funding strengthens Asera’s position as a company that is revolutionizing the way software has traditionally been developed and delivered.”

Asera provides high-value Internet solutions for the business-to-business demand chain – the process of marketing, selling and supporting products through distribution channels. Delivered as a managed service on a pay-as-you-use basis, the Asera eService is a high-impact e-business solution that improves channel effectiveness, sales volume and customer loyalty. Whether companies go to market via direct and indirect channels or are building a web-based marketplace, the service can be rapidly configured to support each differentiated channel strategy. Based on an open, modular architecture, it delivers personalized functionality on demand.



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