Modem Media has gone into partnership with buy.com, a multi-category internet superstore. Modem has been selected to provide internet services for Buy.com’s recently-launched United Kingdom entity, www.buy.com.
Modem’s task was to develop creative solutions to attract new customers to the site, at which Buy.com offers over 10,000 computer hardware, software and peripheral products at the lowest prices in the UK.
According to a recent report published by NOP Research, British user spending online is expected to grow from GBP3.2 billion (USD5.1 billion) in 1999 to GBP10 billion (USD15.9 billion) in 2000. Modem and buy.com UK aim to tap into this market, building a UK presence through a variety of Me-business strategic solutions.
“Spending online is growing at a phenomenal rate in the UK, so it is great to be working with such a renowned name,” commented Murray Hennessy, CEO of buy.com Ltd. “Through this partnership with Modem Media, we hope to target consumers with a personalized marketing program which will communicate the great buy.com offers online.”
“Buy.com’s focus on delivering value and service to consumers has contributed to its success as one of the leading e-tailers in the United States,” said Tim Sexton, managing director, Europe for Modem Media. “Modem Media is proud to be helping buy.com launch and develop its UK web presence by bringing its customer-centric Me-business philosophies into practice for the benefit of UK consumers and businesses.”
Headquartered in Norwalk, Connecticut, Modem Media’s expanding global presence includes offices in New York City, San Francisco, Toronto, London, Munich, Tokyo, Hong Kong and São Paulo. With more than 850 professionals worldwide, Modem Media has created customer-focused Internet solutions for global brands such as Citibank, Intel, Delta Air Lines, E*Trade, General Electric, General Motors, IBM and JCPenney.
Buy.com Ltd is a joint venture between buy.com Inc and eVentures. You can shop at buy.com 24 hours a day, seven days a week, track packages online and have access to service reps from 8am to 10pm, seven days a week at their web site.
Buy.com, an Internet superstore and low price leader, was established in the US in 1997 and has 2.3 million customers buying products ranging from computers and electronics to travel, books videos, games, music and golf. Product reviews in the technology categories, easy search functionality, best sellers and music clips all help customers make better buying decisions. Buy.com was ranked by Forbes magazine as the ‘Best of the Web’ in the Spring 2000 issue.