Database marketing specialist CACI has signed a partnership agreement with smartFOCUS, whose products it had previously resold to customers.
The companies will now provide complete marketing solutions, including fully functional marketing database systems; software and managed solutions; campaign management; measurement and reporting; sales force planning and automation.
For over five years the companies have provided a marketing database management service to the Financial Times. Its marketing database contains detailed information relating to over 3.2 million trading events for over 1.5 million people at more than 1.2 million addresses.
This information is continually loaded from over 15 regular and countless ad-hoc sources. The database currently has about 60 active users who between them set up and run over 52,000 selections each year, involving more than 5.3 million selected records from the database.
Suzanne Soper, director of CACI, said: “We are very impressed with smartFOCUS and recognise the value of working in partnership to develop and implement even more effective marketing solutions to our customers,”
smartFOCUS managing director Chris Underhill, added: “A number of mutual customers will benefit substantially from a closer working partnership.”
Founded in the US in 1962, CACI employs over 3,500 people in some 45 offices worldwide. Its Database Solutions division is the UK's leading developer of database and direct marketing solutions. Key customers include British Gas, Capital Bank, CableTel, Financial Times Group, ScottishTelecom and The Guardian.