Contact Management as Best Practice

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I am looking for information, research, etc. to prove that contact management/call reporting is best practice for effective business-to-business sales management. Research should be quanitifable and ideally include benchmarking best practice companies.
Barbara Wilkinson

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By admin
10th Jan 2002 17:58

It is true that good customer contact sytems and processes can improve customers expeience of a service. I believe you may find that most of the CRM sales vendors will have data which illustrates quanitifiable improvements. These are generally on time to resolution, numbers of lost calls, etc. They should be able to provide white papers and evidence of the benefits of their systems.

The latest best practice in systems is based upon profiling and learning / recommendation, mainly using neural network based systems.
Having said this, best practice is more than contact management/ call reporting systems for business to business sales management. All sales teams are measured by results -

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avatar
By admin
10th Jan 2002 17:58

It is true that good customer contact sytems and processes can improve customers expeience of a service. I believe you may find that most of the CRM sales vendors will have data which illustrates quanitifiable improvements. These are generally on time to resolution, numbers of lost calls, etc. They should be able to provide white papers and evidence of the benefits of their systems.

The latest best practice in systems is based upon profiling and learning / recommendation, mainly using neural network based systems.
Having said this, best practice is more than contact management/ call reporting systems for business to business sales management. All sales teams are measured by results -

Thanks (0)