I'm looking to put together a contact management strategy that allows our marketing program managers who are launching outbound programs (email, phone, mail, etc.) to automatically exclude contacts/companies based on how many times they have already been communicated to in the last x days, weeks, or months.
This would allow us to put some controls on how often we are 'touching' the customer so as to 1.) Reduce our 'opt out' suppression list and 2.) To better coordinate how often we are communicating with our customers and prospects.
Does anyone have any suggestions or literature they can share on how best to approach this?