Countdown makes a Monster acquisition

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Countdown, the global designer and manager of affinity marketing programs, has purchased MonsterBook.com, the leading US net e-business directory, for an undisclosed amount.

The acquisition forms a part of Countdown’s strategy to be a central player in traditional and new media marketing, and there are plans to launch a European version in the UK later this year. It also extends the company’s involvement with the Internet, having already successfully launched an online retail site.

MonsterBook.com provides the web’s only free, printed directory of e-business web sites, as well as an online directory. It distributes the directory free of charge to anyone who requests a copy through its website. Its 1.3 million users have access to the contact details of over 4000 e-businesses, from small independent e-tailers, to large corporations. Current advertisers include Gateway Computers, MTV, Fox Sports and Lucent Technologies.

“MonsterBook’s offering provides tremendous strategic fit with Countdown’s vision,” said Jeremy Williams, executive vice-president at Countdown. “This is a tremendous platform to cross-market our other member benefit programs and broaden our global member-based shopping network.’’

“We intend to expand the MonsterBook user base both in the United States and internationally,’’ he added. “MonsterBook.com’s mission has always been to make the benefits of e-commerce easily available to individuals and businesses,” said founder and CEO, William McKee. “Gaining exposure to a targeted group of consumers is the greatest challenge facing businesses on the net. This acquisition will enable both companies to achieve a leading, global position in connecting businesses to each other and consumers.’’

Countdown Group provides customised membership and co-branded affinity programs to the global corporate market. In addition, through its DBS subsidiary, it is the preferred direct marketer of DirecTV in the US.

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