Identex Establishes Data Strategy Unit to Facilitate Full Return on Investment
Identex, a specialist in customer management and marketing automation solutions, today announced the creation of a new business division, the Identex Data Strategy Unit. The unit will work in consultation with existing Identex clients to plan, measure and evaluate the usage of their customer data to maximise the return on investment from their customer management solutions.
The Data Strategy Unit, with a headcount of seven full time members, is to be headed up by John Menhinick, Head of Data Strategy. The business unit will work in conjunction with the Crawley Headquarters, development offices at Bristol and the Leeds office where several of the team are based, to fulfill key business objectives core to Identex’ continued success.
Client Relationship Director at Identex, Geoff Downer comments on establishing the new unit, “Across the entire organisation, building solid partnerships providing expertise to our clients is something we constantly look to develop. This business unit is dedicated to evaluating the business drivers, strategy, planning and the tactical realisation of their marketing objectives.”
“Despite the large number of CRM consultancy practices, there are many with little idea of the insight or reality of what marketers require from a customer management solution,” continues Downer. “The Data Strategy Unit will provide it’s clients with impartial advice on data sources, targeting and enhancement techniques, modelling and analysis to help drive real value from their investment.”
By creating the Data Strategy Unit, Identex fills the gap left by many organisations that attempt to provide such services without having any direct access to their client’s data. Identex’ move closes the loop by providing data strategy and analytics through experts who are directly involved with client databases on a day-to-day basis.
The Data Strategy Unit will work with existing Identex customers to ensure they achieve a tangible return from their investment in technology, as well as working with non-Identex customers that have yet to realise the potential from their data to enhance customer relationships and deliver a profit.
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