CRM in Oil Industry

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Does anyone have any stories from oil companies regarding the use of CRM strategies?
Shane Petersen

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15th Nov 2001 11:47

Shane,

If you go to the advanced library search page ( http://www.crm-forum.com/library/search_adv.html ) and type Shell in the Contributing Company field, and then click Search, you'll get a link to a presentation on Shell's CRM strategy.

I hope you find it interesting reading.

Richard Forsyth
The CRM-Forum

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avatar
15th Nov 2001 11:47

Shane,

If you go to the advanced library search page ( http://www.crm-forum.com/library/search_adv.html ) and type Shell in the Contributing Company field, and then click Search, you'll get a link to a presentation on Shell's CRM strategy.

I hope you find it interesting reading.

Richard Forsyth
The CRM-Forum

Thanks (0)