CRM Scoping Methodologies

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Hi,

As a consultant working in CRM area, I am trying find the best way to follow in orderr to identify the business needs of a company in terms CRM and define the CRM roadmap for a company while linking it to the business needs and performance.

I wonder if there is any specific methodology to follow that you can recommend.

Thanks in advance.

Regards,

Gozde Ersoy

Gozde Ersoy

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22nd Jan 2002 07:19

One good article from Accenture; "How to develop a CRM Roadmap" by Fadia, Anderson and Whiting.
You will find this and lots of other articles at www.CRMproject.com, a study on CRM "thought leadership" by Montgomery Research.
See also the Editorials from last year on this site by R Forsyth to see the dangers of "big programes".

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By admin
28th Jan 2002 14:47

QCi's CRM audit tool(CMAT) would be an excellent place to start - as it demonstrates how a Company can substantially boost it's turnover simply by encouraging good Customer Management behaviour. CMAT benchmarks a Company's performance in a number of catogories such as: analysis & planning; proposition; people & organisation: information & technology; process management;

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By admin
28th Jan 2002 14:47

QCi's CRM audit tool(CMAT) would be an excellent place to start - as it demonstrates how a Company can substantially boost it's turnover simply by encouraging good Customer Management behaviour. CMAT benchmarks a Company's performance in a number of catogories such as: analysis & planning; proposition; people & organisation: information & technology; process management;

Thanks (0)
avatar
22nd Jan 2002 07:19

One good article from Accenture; "How to develop a CRM Roadmap" by Fadia, Anderson and Whiting.
You will find this and lots of other articles at www.CRMproject.com, a study on CRM "thought leadership" by Montgomery Research.
See also the Editorials from last year on this site by R Forsyth to see the dangers of "big programes".

Thanks (0)