CRM start-up enters tough market

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A common theme of recent analyst group reports is that this year will see an innate conservatism among buyers come to the fore with companies only spending money with vendors with an established brand and presence. All of which seems to be rather bad news for newcomers to the market.

Undeterred start-up Arcidea has entered the CRM market focusing on small to medium sized customers within five vertical markets: manufacturing, medical supplies, energy, financial services and transportation.

The Arcidea software is built upon IBM’s Lotus Domino platform and are closely aligned with Lotus Knowledge Management products. The products themselves are made up of two integrated suites: a CRM Suite consisting of Sales Force Automation, Customer Service, Marketing Management, and eCommerce applications, and a Collaborative Business Management Suite which includes Human Resources, Project Management, Office Automation, and Help Desk solutions.

Arcidea president Tom Dixon claims that the main differentiator between Arcidea’s offering and others in the already overcrowded CRM space are the consulting services available. Or in others words, the company plans to make money by explaining what CRM is all about. “Here is where we clear up what CRM is for each customer and our people know how to perform these services better than anyone,” he insists.

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