Awic - thanks for all the finger skin you wasted on the keyboard - I got a laugh from your response - well the first 17,000 sentences of it anyway ... oh by the way, resistance is not always futile - ever read "The diary of Ann Frank"? (Although she may have belonged to species 5472)
CRM manager - thanks for your input ("defence")
Believe it or not folks - my original question is true and valid and remains unanswered. My www research on CRM's has come up with lots of sales blurb and such products as "Outlook" and "Goldmine". Neither of these products appears to provide serious tools for serious interrogation of customer purchasing patterns ... (do any even exist in Outlook?)
So ... back to my original question ... perhaps some examples of the type of queries I need satisfied would help:
- Which products or product groups make up
the top 30% of my sales to customers
having a certain classification and/or who
reside in a certain territory?
- Which customers who are in my top 30% of
gross income earners also purchase a
nominated $ amount of nominated products or
- In decending order of number of queries,
which territories enquired about particular
products or product groups and the enquiry
resulted in a sale over a nominated amount?
So ... which CRM's provide a structure, database and tools where queries such as these can be easily satisfied?
In anticipation, I thank all serious contributors.