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Customers for Advanced Solutions

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7th Feb 2003
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Does anyone have suggestions on developing customers (in these tight economic times) for a break-through marketing automation and analytics solution that far exceeds the capabilities of today's systems (e.g., Epiphany, Unica, etc.) ? CRMSolutions has a solution under development and is looking for an "early adopter" customer who understands the limitations of today's first-generation systems. Any suggestions would be appreciated.
Lance Miller

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By Anonymous
11th Feb 2003 09:36

Geoff Moore's fantastic "Crossing the Chasm" and "Inside the Tornado" will shed a lot of light on your query. I found them to be definitive when it comes to setting strategies for technology marketing.

Did you do any market research? Who told you that they want a product with capabilities that far exceeds E.piphany? Why did you build a product before you identified your early adopter?

If you haven't got answers to these questions, it may be too late. But go and read Geoff's books now, and go for it. Many fortunes have been built on poor technology marketed well, and many fortunes frustrated by good products that were never marketed at all.

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By admin
08th Feb 2003 09:09

Customer development has a life cycle, which varies from business to business. It involves the steps of; prospect identification, prospect segmentation, maximizes the reach, converting the prospects into customers, providing after sales activities. The solution must trap the contacts at each stage and keep building the funnel.

The CRM Solution must ensure customer data acquisition from all customer contact points. Efficient Integration must be provided at all the contact points. The solution should be able to integrate with the existing systems.

The CRM solutions must perform periodic auto data mining. Based on the mined data the organization can take effective measures to retain, segment their customers.

Also the application must support fast synchronization.

The biggest limitation that comes across is the end-users acceptance. The system should have a very easy and effective GUI to make it fully acceptable and thereby successful.

Puja Dewan
Project Leader – CRM Projects

Thanks (0)
avatar
By Anonymous
11th Feb 2003 09:36

Geoff Moore's fantastic "Crossing the Chasm" and "Inside the Tornado" will shed a lot of light on your query. I found them to be definitive when it comes to setting strategies for technology marketing.

Did you do any market research? Who told you that they want a product with capabilities that far exceeds E.piphany? Why did you build a product before you identified your early adopter?

If you haven't got answers to these questions, it may be too late. But go and read Geoff's books now, and go for it. Many fortunes have been built on poor technology marketed well, and many fortunes frustrated by good products that were never marketed at all.

Thanks (0)
avatar
By admin
08th Feb 2003 09:09

Customer development has a life cycle, which varies from business to business. It involves the steps of; prospect identification, prospect segmentation, maximizes the reach, converting the prospects into customers, providing after sales activities. The solution must trap the contacts at each stage and keep building the funnel.

The CRM Solution must ensure customer data acquisition from all customer contact points. Efficient Integration must be provided at all the contact points. The solution should be able to integrate with the existing systems.

The CRM solutions must perform periodic auto data mining. Based on the mined data the organization can take effective measures to retain, segment their customers.

Also the application must support fast synchronization.

The biggest limitation that comes across is the end-users acceptance. The system should have a very easy and effective GUI to make it fully acceptable and thereby successful.

Puja Dewan
Project Leader – CRM Projects

Thanks (0)