International Masters Publishers (IMP) is to standardise on Data Distilleries CRM software. IMP produces information cards, books and CDs, and mails out 120 million items each year.
The combined Data Distilleries solution will be implemented in phases, starting with the DD Series and CRM application in the US and the Netherlands.
"Personalised customer service is a challenge because customer information is often spread throughout the organization, which makes a consistent approach very difficult," says Rob Baldock, CEO of Data Distilleries.
About IMP Publishing
Part of the International Masters Publishers Group, IMP is a direct marketing organization specializing in publishing information-based products to instruct, inspire and entertain. Since its creation in Malmö, Sweden in 1972, the business today has a sales turnover of $640 million, with 1,500 employees in 17 offices serving 27 countries. International Master Publishers Inc. is headquartered in Stamford, Connecticut, USA.
About Data Distilleries
Data Distilleries provides open analytical CRM solutions for B2C companies. The company has partnership agreements with Siebel Systems, BroadVision and Accenture. Customers include the Postbank (ING Group), ABN Amro, Spaarbeleg (Aegon), Libertel-Vodafone and CenterParcs.