Deep Blue supercomputer achieves ‘celebrity Q score’
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IBM’s Deep Blue supercomputer – made famous by its chess victory in 1997 over grandmaster Garry Kasparov – has again made history, becoming the first computer to earn a celebrity Q Score.

The Q Score is a measurement used by the media to evaluate the level, nature and popularity of potential spokespeople or characters. Scores are generated for film and television actors, musicians, fictional characters and other celebrities.

According to Q ranking results in a survey by Marketing Evaluation/TvQ, Deep Blue’s score is on a par with that of celebrities such as CNN host Larry King, radio personality Howard Stern, former Baywatch star Carmen Electra and MTV deejay Carson Daly. It scored higher than Oracle CEO Larry Ellison and Sun Microsystems CEO Scott McNealy.

Deep Blue is a parallel RS/6000 SP computer system that was designed to play chess at the grandmaster level. The SP is a highly-scalable system made up of building blocks called nodes. An SP system can consist of just one or two nodes, all the way up to hundreds of nodes. The system’s performance scales almost linearly with its size.

“It’s part of an interesting phenomenon in which this computer had its fifteen minutes of fame, and three years later we are still counting. I think it points to our evolving relationship with technology, as it becomes part of every day life,” said Henry Schafer of Tv/Q Inc.

“Deep Blue’s chess victory made an RS/6000 SP an overnight celebrity, and showed the world the awesome capabilities of the fastest supercomputer in the world,” said Rod Adkins of IBM Web Servers.



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