E-Retailers choose RightPoint to help increase online sales

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RightPoint, a provider of real-time personalized e-marketing, has announced that BabyCenter.com, Confetti.co.uk, Cooking.com, iVillage’s Astrology.net and ReleaseNow.com have selected RightPoint to personalize their customers’ online experience. RightPoint claims these e-retailers have recognized that individualizing the customer’s online experience is key to turning visitors into buyers and building the customer loyalty that drives repeat purchases.

BabyCenter.com, Confetti.co.uk, Cooking.com and iVillage’s Astrology.net plan on useing RightPoint to provide targeted and personalized real-time product recommendations, promotions and loyalty offers for their web sites and email campaigns.

ReleaseNow.com will provide RightPoint’s real-time emarketing as an optional service to its hosted ecommerce clients. The five clients will employ either the RightPoint.net Real-Time eMarketing Portal or the Real-Time eMarketing Suite. The first site is now live and the remaining four are expected to follow during October and November.

"We’re very pleased at the enthusiastic market reception of our personalized emarketing offering and the RightPoint.net real-time emarketing service, and today’s announcement clearly establishes our successful expansion into the eretailing market," said Gayle Crowell, president and CEO of RightPoint. "We are proud to be selected by these top-tier clients and we’re confident that RightPoint will bring them unprecedented levels of visitor conversion, revenues per visit and overall customer satisfaction."

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