RightPoint, a provider of real-time personalized e-marketing, has announced that BabyCenter.com, Confetti.co.uk, Cooking.com, iVillages Astrology.net and ReleaseNow.com have selected RightPoint to personalize their customers online experience. RightPoint claims these e-retailers have recognized that individualizing the customers online experience is key to turning visitors into buyers and building the customer loyalty that drives repeat purchases.
BabyCenter.com, Confetti.co.uk, Cooking.com and iVillages Astrology.net plan on useing RightPoint to provide targeted and personalized real-time product recommendations, promotions and loyalty offers for their web sites and email campaigns.
ReleaseNow.com will provide RightPoints real-time emarketing as an optional service to its hosted ecommerce clients. The five clients will employ either the RightPoint.net Real-Time eMarketing Portal or the Real-Time eMarketing Suite. The first site is now live and the remaining four are expected to follow during October and November.
"Were very pleased at the enthusiastic market reception of our personalized emarketing offering and the RightPoint.net real-time emarketing service, and todays announcement clearly establishes our successful expansion into the eretailing market," said Gayle Crowell, president and CEO of RightPoint. "We are proud to be selected by these top-tier clients and were confident that RightPoint will bring them unprecedented levels of visitor conversion, revenues per visit and overall customer satisfaction."