Forrester pioneers age of interactive research
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Forrester Research has released eResearch 2.0, which claims innovations in three areas – personalization, customization and search; modular packaging and pricing; and unlimited access to analysts for research.

The company also announced several new products, including two European offerings in the mobile and telecoms areas, and one which is focused on the auto industry.

“eResearch 2.0 represents our commitment to develop innovative research formats and delivery methods for our clients through state-of-the-art technology,” said president William Bluestein. “eResearch 2.0 introduces Research Alerts, which notify clients when relevant research has been released. It also offers more efficient research accessibility and easy-to-use personalization and customization.”

“We have recast our research packages into a modular format that enables precise targeting. We believe that this approach opens new opportunities to expand Forrester’s client base.

“We have also combined our Internet and telephone-based inquiry services to offer the most comprehensive service available. This represents another industry first – extending research inquiry access to all registered eResearch 2.0 users,” Bluestein continued.

“We tell clients that personalization and customization make the Internet a more compelling environment for their customers.”

As the $1 trillion global auto industry transforms to eBusiness, manufacturers, suppliers, and dealers face significant challenges. Forrester’s automotive research will provide an understanding of the issues and opportunities facing this industry.

Two new European research offerings will focus on mobile commerce and telecommunications. Mobile commerce research will provide a pragmatic, objective view of business opportunities in Europe’s mobile Internet. The telecom research will help telcos, industry suppliers, and new service providers profit from escalating change.

Established in 1983, Forrester is headquartered in Cambridge, Massachusetts. Its European Research Center is in Amsterdam, Netherlands, and its UK Research Centre is in London.



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