A leadership study of North America and Europe by the analysts Gartner has placed PrimeResponse ahead of E.piphany, Siebel, NCR, Unica, Oracle and Broadbase.
PrimeResponse was commended for its strong market position and superior nature of the [email protected] product suite.
Focused on viability, service/support, features/functionality and technology, the leadership study identified organizations that are poised to lead the e-CRM industry into the future. It also categorized vendors within four specific categories – leaders, challengers, visionaries and niche players. PrimeResponse was placed in the most substantial leadership category.
“Being selected as a front runner in the space by a well regarded analyst organization reaffirms the market-leading functionality of our product suite and the company’s strong position in the market,” said Peter Boni, CEO of PrimeResponse.
“The study is another vote of confidence in the strategic direction being taken by PrimeResponse,” said Robert Shaw, founder of the eCRM consulting firm, Marketing Best Practice. “PrimeResponse’s product suite and corporate vision places them in the top of their class.”
Headquartered in Cambridge, Minnesota, US, with offices around the globe, PrimeResponse works with many leading companies, including 1-800-Flowers.com, Allianz, AXA, AT&T Broadband, Banca Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*TRADE, priceline.com, Principal Financial, Quick & Reilly, The Royal Bank of Scotland and Wachovia. Partners include Andersen Consulting, Business Objects, Chordiant, Clarify, DataMentors Inc., eBusiness Advantage, Fair,Isaac, HP, IBM, MarketSoft, MarketSwitch, McCann Relationship Marketing Worldwide, Mphasis-BFL, NetGenesis, Quadstone, Quaero, Sun Microsystems and Viador.