Goldmine and Sage: Strategic alliance and product integration

26th Sep 1999

GoldMine Pairs its CRM Software with Sage’s Leading Small Business Financial Solution, BusinessWorks®, to Create a Powerful Business Management Application

GoldMine, a developer of sales and marketing and service and support software for managing customer relationships, has announced a new strategic alliance and product integration between GoldMine® 4.0 Standard Edition and BusinessWorks®, a leading small business financial solution from Sage Software.

The BusinessWorks/GoldMine® Link allows users to integrate data in both programs, avoiding the need to re-key critical business data, minimizing billing errors and increasing overall productivity. 

"GoldMine users can now seamlessly integrate their front office and back office technologies to better manage their customer relationships," said Ronan Vance, director of business partner programs at GoldMine Software Corp. "

The strategic alliance and product integration between the two software developers allows them to target small- to medium-sized businesses that require a business solution encompassing sales, marketing, customer service and accounting.   The link will allow users to access many BusinessWorks options directly from the GoldMine menus and   key-in, convert and view BusinessWorks quotes, sales orders and invoices without having to exit GoldMine. Additionally, the "smart synchronization" built into the link can eliminate the need to re-key important business information found in either application. 

"BusinessWorks’ powerful, yet intuitive accounting features are a perfect complement to GoldMine’s strong customer relationship management capabilities," said Jeffrey Gold, vice president and general manager of Sage Software’s entry level division. “The BusinessWorks/GoldMine® Link truly offers a total business management solution that will benefit both BusinessWorks and GoldMine customers."


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