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Google snaps up social media marketing firm Wildfire

1st Aug 2012
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Google has acquired Wildfire Interactive, a site that helps companies manage their social media presence.

The start-up, which launched just four-years ago and employs 400 staff, works with brands such as Virgin, Cirque du Soleil, Gilt Group and Spotify to manage their social media efforts including pages, apps, tweets, videos, sponsorships, ads and promotions.

No details of the deal were disclosed but Google is rumoured to have paid $250m for the business.

Google said in a blog post: “With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services. We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses.”

Wildfire said of the acquisition: “We truly could not think of a more perfect home for Wildfire. It makes us so happy to know that joining with Google will make it easier for us to realize our vision of changing the way the world markets and enable us to live up to our commitment to make Wildfire an incredible place for our team and our customers.”

The deal is the latest in a string of social start-up purchases by big technology firms. Oracle purchased Cloud-based social marketing and engagement firm Vitrue in May earlier this year whilst Salesforce.com reacted with its purchase of Buddy Media for $689m.

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By Roland Hayden
09th Apr 2020 01:02

It will defiantly step up marketing on a whole new level. Shopping online is certainly growing at a large pace. With 5-g coming into effect it becoming easier all the time.

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