Hoffmann develops online site in 16 weeks – by Magic

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Magic Software is working with German tool wholesaler Hoffmann to create an e-business site. The site will be home to 35,000 items that can be ordered online for delivery within 24 hours.

The challenge in creating the site for Hoffmann GmbH Qualitaetswerkzeuge is to offer each of its 78,000 customers, including Audi and DaimlerChrysler, different pricing for each of the items the company sells.

In addition, Hoffmann wants a uniform catalog structure that will impart the breadth of information offered by its printed catalog. Orders received on the site must be forwarded directly to the appropriate Hoffmann partner – and the site must be operational in 16 weeks.

“We chose Magic eMerchant as our e-commerce solution because it allows us to implement a very complex and personalized site within an extremely short time frame. None of the other competing products on the market, such as Intershop, can do this,” said Koch-Erpach, head of Hoffmann’s IT department. “In addition, Magic eMerchant provides us all of the functionality we need, including customizable and personalized pricing and catalogs, different rights for individual users, and the scalability to grow in the future.”

Magic is integrating Magic eMerchant with Hoffmann’s SAP back-end system so that information may be drawn from the database used for the printed catalog. In addition, all of Hoffmann’s partners ill be integrated completely into the system to allow them to receive orders directly, in either free text or order form format.

“Hoffmann represents a tremendous opportunity for Magic to demonstrate the superiority of its e-commerce solution, and the speed with which it can be implemented,” said David Leichner, vice president of worldwide marketing for Magic.

Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in 50 countries. The company’s North American subsidiary is in Irvine, California.



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