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Hubspot continues to lead marketing automation user ratings

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19th Jul 2015
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G2 Crowd, a review and ranking site for marketing and CRM tools, has released its summer Grid report into marketing automation solutions.

The Grid, based on the collation of over 2,700 user reviews for marketing automation tools, resulted in HubSpot continung to be ranked with the highest customer satisfaction score among like-for-like products.

The last Grid report, in December 2014, also ranked Hubspot as the best marketing automation tool. Of the more than 100 software vendors listed in G2 Crowd’s marketing automation category, 23 ranked products each received 10 or more reviews to qualify for inclusion in the results.

Tools from firms including Autopilot, GreenRope, Plumb5and Right On Interactive appeared as market leaders for the first time.

Across all marketing automation tools, reviewers reported the product they use meets their requirements at an average rate of 85%, and on average reviewers said they were 85% likely to recommend the product they use.

“From content management to lead generation, marketing automation technology is a critical tool for small businesses and enterprises alike to make better business decisions, improve efficiency and enhance customer experience,” said Tim Handorf, co-founder and president of G2 Crowd.

“But there are a slew of solutions for these businesses to choose from and it’s often difficult to narrow down the best options. Through authentic peer reviews and synthesised social data, our Summer 2015 Grid report brings transparency to businesses’ marketing automation purchasing decisions, ultimately improving satisfaction and loyalty to vendors.”

Marketing automation is in the throes of a renaissance, with Social business applications – defined as marketing automation, social media monitoring, web experience management and enterprise collaboration tools – set to become a $37bn market by 2019, according to 451 Research.

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