IBM says MSE is Magic
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Magic Software Enterprises, which provides e-business and other enterprise-level business solutions for the AS/400 platform, has received IBM’s highest level of certification for its e-business applications.  The rankings are used internally by IBM to distinguish those vendors whose products are best suited for IBM’s AS/400 platform and deserve special consideration for joint marketing with IBM.

The level four ranking is bestowed only on those companies whose e-business products can be deployed on multiple IBM servers;  use IBM’s e-business framework technology (e.g., MQ Series, DB2); integrate with Domino and WebSphere; and meet the other common industry e-business standards.

“We rank the companies that we work with in terms of their adherence to the e-business framework,” said John Quarantello, IBM Java and WebSphere segment manager.

According to Doug Fulmer, worldwide segment manager for IBM’s AS/400 Application Development Tools & Middleware group, Magic’s core development technology also achieves the highest marks within IBM.

“In my opinion, the technology developed by Magic in close cooperation with IBM’s Rochester Labs achieves the highest levels of product quality for the AS/400,” said Fulmer.  “IBM is committed to working with Magic to help market AS/400 related products.”

In addition to its application development technology, Magic offers several e-business solutions for the AS/400.  In March of last year at the Internet Commerce Expo in Boston, Magic introduced its Magic eMerchantä business-to-business solution, which runs on the AS/400 platform and integrates seamlessly with companies’ existing back-end systems. Magic will be introducing a new web-based CRM suite of products that provides ‘real-time business pulsing’ for AS/400 customers. 

Consisting of four separate applications that can be integrated independently or as a part of a total solution, the Magic CRM suite improves the ability react to updates in customer-related activities, to enhance customer satisfaction, and to improve corporate profitability. 

“We are very pleased with the high ratings we have achieved from IBM for our e-business products,” said Jack Dunietz, chief executive officer of Magic.  “We will continue to work closely with IBM to ensure that all of our products, including our new Web-based CRM suite, achieve the highest rankings for functionality, quality and customer satisfaction.”

Magic Software Enterprises, a member of the Formula Group, develops, markets and supports software development and deployment technology that accelerates the process of building applications that can be integrated with existing systems. 

The Formula Group provides software consulting services, develops proprietary software products and provides computer-based solutions.


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