Fighting for your subscribers' attention in their inbox means you need to find the best way to engage them. It is imperative to test different aspects of your email marketing to optimise and develop your email channel. This infographic from Email Monks explains how to choose between the A/B and Cs of email marketing elements. (Click to enlarge)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.