Infographic: How can marketers best target the modern CIO?

6th Oct 2014

There is a new breed of IT decision-maker - the 'human' CIO. This new group is always on and drawing on new channels, devices and sources to inform their procurement decisions. This infographic from Octopus Group examines how marketers can best target the modern CIO throughout the procurement process. (Click to enlarge)

You can learn more about what makes the CIO human in the full Octopus Group report


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