Infographic: How can marketers best target the modern CIO?by
There is a new breed of IT decision-maker - the 'human' CIO. This new group is always on and drawing on new channels, devices and sources to inform their procurement decisions. This infographic from Octopus Group examines how marketers can best target the modern CIO throughout the procurement process. (Click to enlarge)
You can learn more about what makes the CIO human in the full Octopus Group report.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.