Social media changes. Fast. Even in marketers' most commonly-used platforms, things change weekly. This makes it difficult for marketers to keep up.
The DMA's social media council decided to measure marketers' knowledge to see where the average marketer is right now and what exactly they know.
The following infographic shares the research findings, including:
- How long do marketers spend on social media?
- How senior are those working on social media?
- Where are the knowledge gaps?
[Click to enlarge]
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Really nice infographics