Social media changes. Fast. Even in marketers' most commonly-used platforms, things change weekly. This makes it difficult for marketers to keep up.
The DMA's social media council decided to measure marketers' knowledge to see where the average marketer is right now and what exactly they know.
The following infographic shares the research findings, including:
- How long do marketers spend on social media?
- How senior are those working on social media?
- Where are the knowledge gaps?
[Click to enlarge]
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Neil Davey was previously the editor of MyCustomer from 2007 until May 2023. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management.
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Really nice infographics
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