With the rise of instant messaging apps, is the humble text message a dying form of communication? Not if you're running a business which engages in bulk SMS - it is repeatedly proven to be by far the most successful medium through which to operate a marketing campaign.
Consider these statistics:
- SMS produces 6-8 times more engagement than email.
- Only 20% of emails are fully read, compared with 98% of text messages.
- Seven out of ten people say they would like to receive offers from brands on their mobile devices.
This infographic from Neon examines case study examples of how SMS marketing can drive results, exploring statistics from brands including:
- Bulmers.
- Chuck E Cheese's.
- Dunkin' Donuts.
- Ford.
- Redbox.
- Tao.
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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.
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