Email list cleaning is a powerful tool for email marketers attempting to create a successful email campaign.
While marketers are busy obtaining email data, sending engaging emails, re-engaging subscribers and so on, email list spring cleaning is often ignored or forgotten.
According to research, email databases decay naturally by 22.5% every year - so email list cleaning is key for email marketers to unlock a sustainable ROI.
This infographic from Email Monks shares insight on the importance of email cleaning, and advice on how to achieve it.
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About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.