Once a customer passes into your store, it's your opportunity to get your message across within a limited timeframe.
Shopper marketing focuses on the customer in and at the point of purchase. It is an integrated and strategic approach to a customer's in-store experience which is seen as a driver of both sales and brand equity.
This infographic from Cube examines shopper marketing in more detail and provides some useful perspective and insight.
- Interesting statistics about in-store marketing.
- The power of in-store music.
- Digital signage.
- Message and music on-hold marketing.
- Social media marketing.
- Shopper marketing trends to watch.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.