Nearly 70% of consumers are using ad-blocking apps, challenging marketers and brands to provide only relevant, value-added content that will truly captivate customers. This infographic from Boxever examines the challenge to marketing. (Click to enlarge)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.