Consider some of these statistics: Facebook reached new milestones, including generating 1.49 billlion monthly active uers; YouTube now has over 1 billion active users; While Instragram hit the 300 million user mark; Live video streaming is gathering pace with the arrival of Perescope and Meerkat.
With these figures and trends, it is safe to say that social media is no mere fad, and can be a viable and effective tool for marketing products and services and creating brand awareness. It is still continuously evolving and is expected to reach even greater heights in 2016.
So what should business owners and digital marketers expect from the world of social media this year? Stay ahead of the social media marketing game by familiarising yourself with the following trends and new features that will be hitting it big in 2016 and beyond. (Infographic by CJG Digital Marketing)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.