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Programmatic advertising

Infographic: Three myths about programmatic advertising

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20th May 2016
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Statistics from the Advertising Intelligence Report from Turn have demonstrated that the buying of programmatic advertising is showing significant growth across all channels.

The report has revealed that brands are increasingly embracing programmatic buying, with EMEA and APAC markets, in particular, “continuing to mature towards stable levels of high competition”.

But some confusion still surrounds programmatic. With that in mind, this infographic from Eyeota explores some of the myths and misconceptions that are clouding the discipline. 

 

Programmatic advertising myths

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