Programmatic advertising

Infographic: Three myths about programmatic advertising

20th May 2016

Statistics from the Advertising Intelligence Report from Turn have demonstrated that the buying of programmatic advertising is showing significant growth across all channels.

The report has revealed that brands are increasingly embracing programmatic buying, with EMEA and APAC markets, in particular, “continuing to mature towards stable levels of high competition”.

But some confusion still surrounds programmatic. With that in mind, this infographic from Eyeota explores some of the myths and misconceptions that are clouding the discipline. 


Programmatic advertising myths


Replies (0)

Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.