Statistics from the Advertising Intelligence Report from Turn have demonstrated that the buying of programmatic advertising is showing significant growth across all channels.
The report has revealed that brands are increasingly embracing programmatic buying, with EMEA and APAC markets, in particular, “continuing to mature towards stable levels of high competition”.
But some confusion still surrounds programmatic. With that in mind, this infographic from Eyeota explores some of the myths and misconceptions that are clouding the discipline.
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Neil Davey was previously the editor of MyCustomer from 2007 until May 2023. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management.
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