Infographic: Time to start using Periscope?by
If #DrummondPuddlewatch taught us anything, it's that the great British sense of humour remains as eccentric as ever. Who wants to watch a live stream of unsuspecting members of the public as they wrestle with various different methods of overcoming a larger-than-normal puddle near a river in Newcastle? Almost everyone in the UK, as it transpires.
But the puddle watching exercise also taught us that Periscope, the live streaming app owned by Twitter, has ways of captivating an audience far beyond anything we'd previously considered.
So what should you do to jump on the bandwagon? The following infographic from One Productions gives some great insight into why marketers should consider using the tool to increase engagement, as well as the platform's demographics and how to use it (zoom to enlarge).
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.