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Infographic: Understanding the psychology of Twitter

18th Jun 2014
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Consumers are complex creatures - it's difficult to determine what drives their behaviour a lot of the time. 

Things are no simpler in the social sphere though; who knows what makes people want to retweet or unfollow you? This infographic from White Fire gives you a little bit of insight into the way your Twitter fans think, allowing you to understand them better and optimise your social presence. (click to enlarge)

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