A new marketing environment has emerged over the last decade - and the evolution continues to gather pace.
With an ever-changing digital landscape, Rocket Fuel surveyed marketers across Europe to get their views on the marketing industry.
The infographic below, highlights some of the findings about topics including:
- Customer data.
- Devices vs people.
- Programmatic and display advertising.
[Click infographic to enlarge]
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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.
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When I see an infographic most of the time I cynically think that they are desperately looking for new ways toearn links to their site..unless the infographic is really good (which the majority arent)!
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