Infographic: What makes people follow a brand?

MyCustomer.com
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Consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – are more likely to purchase the products, and make recommendations to their friends and family. Get Satisfaction provides this infographic to look at what makes people want to follow a brand.

About Neil Davey

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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.

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