Pokémon Go is already the most popular mobile game in history with more daily users than Twitter and on more Android phones than Tinder. There has already been a lot of chatter about Pokémon Go in the business world and how the game has become a remarkable boom for business owners.
The one thing that’s been missing from the conversation is an evidence-based look at how Pokémon Go users actually interact with businesses while playing the game. Until now. Slant Marketing has surveyed Pokémon Go users to try and understand just how they engage with businesses while playing the game. The resulting data has been turned into an actionable guide for business owners.
The following infographic shares some of the most interesting findings, including:
51% of players have visited a business for the first time because of Pokémon Go.
71% of players have visited a business because there were PokeStops or Gyms nearby.
56% of players report visiting local businesses while playing as opposed to national chains.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.