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Infographic: Why 2017 is the year of first-person marketing

23rd Jun 2017
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The 11th edition of the Email Marketing Industry Census takes the pulse of the complex digital marketing landscape and examines what role email plays in this context. 

The results of the 2017 report show that marketers have a lot of work to do, but the mosts successful are on the path to first-person marketing. 

So what is first-person marketing and what are the signs that 2017 will be the year that marketers make a major shift towards it?

This infographic from Adestra, explains. 

[Click to enlarge]

First person marketing


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By IlkeK
23rd Jun 2017 14:56

Hi Neil, thanks for the nice infographic!

Email marketers have long been trying to shift their focus on personalization however 40% of the emails are not personalized beyond ‘Hello, first name’. At the heart of personalization, lies the notion of understanding the individual and doing this in real time. We may say that demographics based macro segmentation is dead, long live real time micro-segmentation!

Here is a recent post of ours where we compiled our learnings, if you want to have a look:

Disclaimer: I am the co-founder of Perzonalization; a predictive personalization SaaS solution which is used by eCommerce websites.

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