According to recent Email Monks data, 75% of all email subscribers are 'inactive'.
Yet, despite this, the Direct Marketing Association (DMA) states the return on investment from email marketing campaigns is still on the rise, with figures in May 2015 stating that 18% of marketers were experiencing a £70 return on every £1 spent on their email campaigns.
In their latest Email Tracker research the DMA highlights that this dependence on email has only increased further in 2016, but as a result of this return, a number of challenges are surfacing. Here's a breakdown of the key stats (zoom to enlarge):
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.