Ireland’s largest health insurer adopts Norkom intelligence
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Norkom Technologies has licensed its intelligent customer interaction software, Norkom Alchemist, to Vhi Healthcare. Ireland’s largest health insurer will use the software in its transition to a customer-oriented, multi-product enterprise.

“We will be using Norkom Alchemist as part of our overall customer relationship strategy, to ensure cost efficiency in executing our marketing strategies,” said Mark Cohen, director of Vhi healthcare. “We chose Norkom because of its very strong and proven expertise in predictive customer modelling and its clear understanding of our customer-centric requirements.”

“We are delighted to add one of Ireland’s best known and trusted brands to our growing list of blue-chip domestic clients,” added Hugh Johnson, business development manager Ireland, for Norkom. “This project will demonstrate Alchemist’s ability to enhance the value of an organisation’s customer base.”

Vhi Healthcare was established in 1957, and today has 1.5 million members - 40% of the Irish population - and has an annual income of around £400 million.

Norkom Technologies produces software and provides services which enable organisations to predict their customers’ behaviour and influence their interaction with them in the marketplace, resulting in higher profitability and lower costs. Customers include Actel Direct, Esat Digifone, first-e, Lucent Technologies, British Airways, Click GSM, Modern Woodmen of America and US Cellular.
Founded in 1998, with headquarters in Dublin, Ireland, Norkom has regional offices in the UK, Belgium, France, Israel, the Netherlands, Scandinavia and the USA, Norkom currently employs 200 staff.

Norkom Alchemist integrates with existing CRM systems. Its predictive application models are designed for the telecoms, retail financial services and insurance industries to address churn, fraud, customer attrition, retention and loyalty. The customer intelligence delivered by Alchemist empowers organisations to improve their customer relationships on a one-to-one basis across their sales and service channels. This can be as simple as a conversation across the counter, via the call centre or via the web.

Vhi Healthcare


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